01 / Summary · Telenav / Xoriant · telemetry
Navigation Analytics Platform
Turning OEM telemetry into useful analytics and monetisation opportunities for internal teams and external partners.
Context
Xoriant · Telenav engagement
My role
Senior Lead UX Designer
Delivery boundary
Location-based analytics platform design
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Problem statement
Internal teams and OEM partners needed to interpret navigation and location data across distinct segments. Raw telemetry was passive reporting, disconnected from decisions and revenue.
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Role and team
I led four designers during the Xoriant engagement, working across product and technical stakeholders on the platform experience.
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Approach
I led the design of a location-based analytics platform, shaping experiences for internal users and external OEM partners and connecting navigation-screen content with analytics and monetisation workflows.
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Challenges
Enterprise analytics must support the decision after the chart. Segment context and a clear commercial purpose had to survive a platform serving both internal teams and external partners.
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Solution
Segment-aware analytics with partner-facing workflows and navigation-content monetisation built into the platform rather than bolted onto reporting.
07 / Design & delivery evidence
From intent to tangible work.
08 / Results and impact
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Designers led
OEM
Partner and internal analytics workflows
Revenue
Navigation-content monetisation focus
What I take forward
Enterprise analytics must support the decision after the chart. Segment context and a clear commercial purpose keep telemetry from becoming a passive reporting exercise.
The next chapter
Let’s build what comes next.
Design vision. Strong teams. Products that earn trust.